The hospitality trade crashed nationwide in April due to the COVID-19 enterprise shutdown that started in March. It’s slowly recovering, nevertheless it’s not anticipated to return to prepandemic volumes till, presumably, 2014.

The excellent news is the native market is performing higher than the nationwide averages in some key metrics.

Go to Jacksonville launched Sept. 2 the Jacksonville tourism forecast for 2020-21 ready by Smith Journey Analysis and Journey Economics, corporations that observe native and nationwide traits within the hospitality trade.


Nationally, room occupancy is predicted to be decrease than 40% for 2020; Jacksonville hoteliers are anticipated to be greater than 53% occupied for the 12 months.

In 2021, U.S. occupancy is anticipated to barely break 50%, whereas Jacksonville is predicted to hit greater than 60%, a lot nearer to the 65% “break-even level” for a lodge.

“Efficiency restoration goes to stay sluggish and effectively off of the pre-pandemic tempo till the context for journey improves and group enterprise begins to return,” mentioned Amanda Hite, STR president, within the report. 

Like the remainder of the nation, the forecast for Duval County is for continued COVID-19 impacts by means of the remainder of 2020 and into 2021.

Occupancy development in Jacksonville is forecast to develop in 2021 to 60.9%, decrease than the anticipated U.S. development proportion. That probably is as a result of Duval County fared higher than the nationwide common for occupancy because the begin of the pandemic, in accordance with the report.

Provide development in Jacksonville will enhance in 2021 by practically 3% as a result of there are inns in development. If tasks within the ultimate starting stage transfer ahead with development, there may be potential to see much more provide development.

“Financial restoration is ongoing, however fragile, and COVID-19 is anticipated to proceed to outline the journey atmosphere by means of the primary quarter of 2021. This units a tempo of tempered, cautious restoration in journey exercise within the close to time period, with a lot stronger development anticipated within the second half of subsequent 12 months,” mentioned Adam Sacks, Tourism Economics president. 

In keeping with STR and Tourism Economics, full restoration in U.S. lodge demand and room income stays unlikely till 2023 and 2024, respectively.

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